People Activation look to "pivot"

People Activation’s office in The Hive in Manchester’s Northern Quarter.

COVID-19 had an immediate impact on its’ business. But People Activation’s in-house creative talent should ensure that it is better placed than most to overcome the challenges that lie ahead.

People Activation Ltd (‘PAL’) are a creative agency based in Manchester’s Northern Quarter. It produces live corporate events for multi-nationals wanting to engage with their employees.

Many of its events are streamed live across multiple jurisdictions and media platforms. They often feature celebrity presenters and entertainers. Some of the events take 2 years to plan with staff and hired talent travelling extensively to various parts of the world.

With such long lead times and so much international air travel involved, People Activation undoubtedly face some tough challenges in the coming months.

TAG has been asked to review the business’s relocation options as it nears the expiry of its current lease, given that its office requirements may change as a result of the pandemic.  

We very much hope that People Activation is able to “pivot” its creative skills and experience and who knows, this dreadful situation might yield yet some unexpected opportunities that allow the business to flourish once again.

If you would like advice on what your options might be in light of the COVID pandemic, please call Martyn Markland on 0161 457 1422 or email him at mm@tenantag.co.uk .